* ExecSponsor - This is the "boss" for the department.  It can be blank, but we typically use it to keep track of who to go to in a department if you need to escalate a business, rather than technical issue.  For example, you are going to change your policies in the data center and need to communicate it on a business level.

* ExecSponsor - This is the "boss" for the department.  It can be blank, but we typically use it to keep track of who to go to in a department if you need to escalate a business, rather than technical issue.  For example, you are going to change your policies in the data center and need to communicate it on a business level.

* SDM / Service Delivery Manager - This is the account manager within your organization that would deal with this customer.  It is still optional.

* SDM / Service Delivery Manager - This is the account manager within your organization that would deal with this customer.  It is still optional.